MariboHilleshög at the Borgeby Field Days in Sweden

On June 26-27 MariboHilleshög was present at the Borgeby Field Days near Malmö, with their own stand. The Borgeby Field Days is the largest agricultural fair in Northern Europe with more than 400 exhibitors and around 20,000 visitors

Both days were very successful, as many Swedish and Danish beet growers visited MariboHilleshög to get the latest news about the sugar beet varieties for the Swedish and Danish markets. It also provided the opportunity to go into dialogue with the growers, concerning the new industry agreement new industry agreement, recently concluded by the sugar beet growers and Nordic Sugar – giving optimistic prospects for beet growing in Scandinavia.

The stand was a tent with the Danish Maribo varieties presented on one side and the Swedish Hilleshög varieties on the other side. The beet growers could see the beets on display in plant boxes, while the combined Danish/Swedish MariboHilleshög team supplied information about the varieties.

Interested visitors had the opportunity to learn about various plant diseases and see the difference between healthy and infected plants – and get to know in which direction the breeders are incorporating various tolerances into new varieties in order to avoid such diseases.

Customers even came all the way from Kazakhstan and China to visit the MariboHilleshög stand to learn about beet growing in Scandinavia.