Private customers demand professional lawn care

From golf courses to private gardens: How a Danish company turned a need for professional lawn care into a thriving business with over 40,000 service visits and the backing of investors.

A new market has emerged for professional lawn care products for private gardens. A couple of Danish greenkeepers discovered this when members of the local golf club asked them for advice about their private lawns. And the idea for a new lawn care concept began to take root.

The two greenkeepers appeared on the Danish version of The Dragons’ Den and convinced professional investors to pitch in. Today, the company has over 100 employees and has exceeded 40,000 service visits to private gardens and commercial areas. DLF supplies the company with grass seed, flower seed and fertilizer.